Of head and heart - today's
journey of sustainability
Each of us has a life's journey, with dreams, challenges and opportunities
that are uniquely our own. Yet when it comes to the future of the Fraser
Basin, our home, there is a journey we must take together. That is the journey
of sustainability.
Today's most pressing social, economic and environmental issues are, in
essence, sustainability issues, and they touch our lives in so many ways.
Similarly, the way we live our lives influences progress-or lack of progress-towards
sustainability. From the struggle that some people face to find affordable
housing, to increasing rates of consumption, congestion and waste, to the
impacts of climate change on our local ecosystems, communities and livelihoods-we
face myriad challenges. And the challenges can either overwhelm us, or inspire
us to action.
Sustainability flows from compassion towards people and stewardship of the
natural world. And it calls for long-term thinking if future generations
are to enjoy social well-being, a vibrant economy and a healthy environment.
In an age of information overload, the question is: How can we measure,
understand, and make better decisions for sustainability?
The Fraser Basin Council presents Sustainability Snapshot 3 to contribute
to the dialogue and help answer this question. A compilation of social,
economic and environmental indicators across a broad range of topics, Snapshot
3 summarizes many of the important trends and helps put current events in
context. Like a map and a compass, the report is a tool to help guide us
on the trail and mark our progress along the way.
The numbers, statistics and graphs help to bring focus, but the journey
of sustainability is one of the heart as well as the mind. To speak to the
heart, Snapshot 3 includes some of our region's stories, simply to illustrate
how inspired action on the ground is bringing about change for the better.
There have been many champions of sustainability over the years, even unexpected
ones. In the 1980s, scientists from around the world did an unusual thing-they
stepped out of the laboratory and onto the world stage to advocate against
chlorofluorocarbons (CFCs) that were depleting the earth's ozone shield.
The efforts paid off-by 1987 many nations had agreed to ban CFCs and, nearly
20 years later, the ozone layer is improving. It's just one example of how
information and inspiration can be a powerful combination.
When it comes to sustainability, we can all play our part, whatever our
walk of life. Today, it may be scientists-or economists-speaking about climate
change, community leaders advocating for more sustainable communities, or
volunteers working to restore habitat for fish and wildlife. It is also
you taking action in your workplace, your community and your home. Whatever
your journey for change, we hope that Sustainability Snapshot 3 will help
you along the way.

Two brothers visiting
the 2006 Adams River sockeye run in Squilax, BC proclaim their
enthusiasm to "Think Salmon."
THINK SALMON
Think Inspiration
We've all heard the words of wisdom: Think Before You Act! And when it comes
to the Fraser River watershed, the word now is to Think Salmon.
Think Salmon is an educational outreach program focusing on the role people
play in safeguarding sensitive ecosystems. It's meant as an inspiration
and call to action-to ensure the survival of salmon for all future generations.
Pacific salmon are both a prized resource and a cultural icon. No part of
our natural heritage elicits greater admiration and respect, or better embodies
the spirit of survival and regeneration. A keystone species, salmon are
also nature's barometer and reflect the health of our environment and the
sustainability of the Fraser Basin.
Think Salmon is an initiative of the Fraser Salmon and Watersheds (FSW)
program, co-managed by the Pacific Salmon Foundation and the Fraser Basin
Council, with funding from the provincial government, the federal government,
the Pacific Salmon Endowment Fund Society and others.
FSW is all about inspiring change in human behaviour for the benefit of
salmonids and the watersheds they depend on. The program encompasses research
projects, stock assessment, and stewardship work, such as habitat restoration
and enhancement. Public engagement is key to success-since people can boost
salmon survival through respectful treatment of water and surrounding habitat.
For more information on the Fraser Salmon and Watersheds program, contact
the Fraser Basin Council or the Pacific Salmon Foundation. For public events
and information, visit the Think Salmon website at www.thinksalmon.com.
